Getting to MVP – Innovation in Enterprise & Start-ups
Exclusive interview with Murray McPhee from DigitalX
Discover the essentials of creating a Minimum Viable Product (MVP) and how a startup approach can help you swiftly validate business ideas and minimise risks. In our latest interview with Murray McPhee, Product and Innovation Lead at DigitalX, we delve deep into the critical elements of building and launching a successful product.
From cost-reduction strategies to startup lessons, and balancing projects and planning, this interview offers invaluable insights for anyone looking to innovate and excel in today’s competitive landscape.
Key Moments Explored in This Interview:
- The importance of innovation and the inherent risks involved
- How solving problems is key to success, and the intricate process of innovation
- The crucial role of external feedback in making investment decisions
Murray is a value hunter, working at the intersection of people, process and technology. He’s passionate about designing and delivering great customer experience and business outcomes, as well as getting out for a surf whenever possible!
In a diverse career across finance, energy and government, he’s honed skills in digital product and business development, human-centred design, business analysis, technology strategy and leading through change. He’s worked in enterprise, scale-up and start-up contexts and is currently leading product development initiatives in digital assets and tokenised investment funds at DigitalX.
So, what are you waiting for? Watch the full video now!
Is your innovation falling short? Our free guide shows you how to use Minimum Viable Products (MVPs) to test ideas quickly, gather real feedback, and reduce risk.
By focusing on the simplest version of your product, you can validate your riskiest assumptions before committing significant resources. It’s a smarter way to innovate without the costly mistakes.
Ready to refine your strategy?
Download our free MVP guide and start validating your ideas today!